9A – Hypothesis Testing pt. 2

This week I went out to find people who should be able to use my potential business but would not need to. Here's what I found.

Who?
My original "who" centered around people who are part of the UF population and also like coffee. The problem was that there are people "unable to get a quick and easily accessible, non-bitter tasting coffee drink on campus due to there only being one portable coffee stand, the Starbucks Bike." This problem affects many people in the UF population. However, after this round of interviews with potential clients, I found that some of my "who," although they have this problem, have found their solution in making their own coffee at home. By already getting their convenient coffee through a different method, they don't need my potential business. This moves them outside of the boundary.

What?
There are many reasons why people drink coffee. Through this process, I have realized that there is a major difference between drinking coffee to be more alert and drinking it to enjoy its taste. There are coffee drinkers who like to "taste the beans" in every sip, for example, as an individual I interviewed said. In contrast, exhausted and/or drowsy college students or professors might not be all that concerned about "tasting the beans" in their quest to stay awake throughout the day. Although there is a strong connection between the quality of coffee and the purpose behind getting it, my business is focused on those who need coffee to stay alert while rushing between a very busy calendar. Because the Elliano's Coffee products we would serve are top quality and enjoyable, we may overlap into covering both of these needs in different people.

Why?
The main difference between those inside the boundary with this need and those outside the boundary with this need is that those on the outside have a convenient ability to make their own coffee to satisfy their need. While everyone can find a way to make their own coffee and while it is more price affordable in the long term, not everyone has this convenience, leaving them to find an alternative method, in this case, on campus.

Inside the boundary Outside the boundary People looking for coffee on-campus. People looking for coffee off-campus. Need conveniently accessible coffee on-campus. Need conveniently accessible coffee through another channel/method. These individuals DON'T have access to a coffee maker at their home/apartment. These individuals DO have a coffee maker at their home/apartment and make their coffee at home.